…or at least turn it down. Even if you’re a marketer, you’re still a consumer. You must realize how frustrating it gets to be shouted at all the time yourself. So why are you still doing it to other people? Advertising works, but only up to a certain point. The common knowledge is more shouting [...]

Starting a blog is a great way to interact with your customers, but it can be a bit daunting. Here’s my rules for the rookie blogger. 1)Do your homework – Unless you are inventing a topic, someone else already blogs about it. Find them (technorati), read them, RSS them (Google Reader). 2)Be Involved – Make [...]