Monthly Archive for April, 2007

Break your megaphone

Published
by
Matt
on Apr 30, 2007
in Advertising, Interaction Marketing and Marketers
. 1 Comment

I know this page is beautiful, but if you're into feeds, you can subscribe and get all this ANM goodness right in your feed reader. And hey, do you love comments? I know I do. Feel free to let me know what you think!

…or at least turn it down.

Even if you’re a marketer, you’re still a consumer. You must realize how frustrating it gets to be shouted at all the time yourself. So why are you still doing it to other people?

Advertising works, but only up to a certain point. The common knowledge is more shouting = more attention. But that’s not true.

Why shouting louder doesn't work

At point A you keep trying to shout louder and people don’t seem to care. By point B it’s starting to have negative effects.

Getting the name out there is great. Building awareness is vital. But at what point are you just making people aware that you’re annoying them?

Something to think about…

8 Rules for the Rookie Blogger

Published
by
Matt
on Apr 26, 2007
in Blogging and Interaction Marketing
. 0 Comments

Starting a blog is a great way to interact with your customers, but it can be a bit daunting. Here’s my rules for the rookie blogger.

1)Do your homework - Unless you are inventing a topic, someone else already blogs about it. Find them (technorati), read them, RSS them (Google Reader).

2)Be Involved - Make smart, insightful comments on the blogs that you read. If you add something to the discussion and include your link on the byline you can attract some readers.

3)Don’t be shady! - Blogging is about communicating and writing NOT link-whoring. Write good stuff and you will attract people. Try to cheat the system with shady link swapping and you won’t.

4)Link out - Bloggers have a lot of great stuff to say. If someone says something you like, don’t be afraid to give them some love. They might just return the favor.

5)Be meticulous - Write, re-write, re-write the re-write, until it’s just right. And then spell check. Twice.

6)Tag on - Make sure to tag each post, it’ll help with organization and SEO.

7)Spread the word - Post your link in forums, submit your link to big open directories (DMOZ), E-mail your friends, Make a Squidoo Lens, Link to it on your MySpace Page. Send out press releases.

8 )Evolve - Never get complacent, always be creative and look for new ways to improve. Don’t be afraid to change.

Further Reading:
ProBlogger - Ultimate guide to getting lots of link love
CopyBlogger - How to attract links and increase web traffic
Seth Godin - How to get traffic for your blog
Guy Kawasaki - 120 day wonder - How to evangelize your blog
CopyBlogger - Zen and the art of remarkable blogging