Hey everyone. Now that I’ve graduated, I’m going to be traveling in Europe until June 11th. While I’m gone here’s a quick list of some great stuff to read, in no particular order (just search for the title on amazon). Anything by Seth Godin The Anatomy of Buzz Beyond Buzz Wikinomics The 4 hour Work [...]

If you type your name into Google, where do you come up? It depends on a lot of things. You could be lucky, like my friend Andrew Barbaccia, and have an uncommon name and a solid web presence. You could be very unlucky and be named Seth Godin (unless you are the Seth Godin). Most [...]

If you haven’t seen Warner Bros. new viral campaign for the new Batman movie, you should. Many times big companies are too slow or too entrenched in the old ways to pull off something as effective as what Warner Bros. put together. This is a great example of how to do things right. Sometimes you [...]

Many times people see “New Marketing” and think “New Ways To Pry Into People’s Lives”. This is very wrong. Advances in technology and techniques are great, except when they lead to more noise. With all the ways a marketer can now interact with customers/people/markets, the focus should be on accountability and transparency, not trickery. You [...]

Welcome to the first edition of the New Marketing Blog Carnival. I think these are a great idea because it gives you a chance to see what the definition of “new marketing” is to other people. There’s a lot of good stuff here. Get a look at some other perspectives. Brandon Peele presents Marketing: The [...]

Check out Ian’s post over at Conversation Marketing called Don’t Be A Scumbag How many people do you know like this? Why is honesty and transparency so refreshing? Just some things to think about.

(This post is part of my “Must Reads” section.) Every marketer has heard of the four P’s – product, price, place and promotion. They’re the foundation of many marketing educations and the cornerstones of many marketer’s practices. Recently, however, a new marketing mix has begun to emerge, no longer based on the four P’s. This [...]

Decide to be unproductive. There. I said it. Being productive is great, but sometimes the best thing you can do for yourself is to be anything but productive. Take the day off and go for a walk. Go see an afternoon movie. Fall asleep in your yard. Play 4 hours of video games. Spend the [...]