A New Marketing

If you haven’t played Guitar Hero 2, my suggestion is that you change that immediately. For those of you who don’t know. Guitar Hero is a video game where you emulate a rock star by pushing buttons that correspond to notes at the right times in a song. Hammering out pre-defined notes in a pre-defined sequence is great if you’re in a cover band. But not so good if you’re in marketing.

Don’t be a Marketing Hero.

Sure the jingle works for NBC and humor works for Bud Light, but you’re not them anymore than I’m Eddie Van Halen. Marketing is great because it fuses logic and creativity in a way that can change the face of an organization. Look at the transformation Apple has undergone. From digging itself out of a hole in the personal computing marketing, to being one of the hippest, trendiest companies out there.

Doing what others did won’t necessarily have the same results in your case. I think that if you do your homework and really put some creative thought into it, you can come up with something brilliant that’s uniquely your own.

Don’t play the same notes. Be your own hero.

Editor’s Note:
For another great post about semantic blog markup that mentions guitar hero check out this one from Chris Pearson