Archive for May, 2007



8 from the ProBlogger Group Writing Contest

May 12th, 2007 | Blogging, Marketers, Web Sites | Matt | 3 Comments

Well the contest has come and gone and I can honestly say it was one of the coolest things I’ve ever participated in. Close to 900 bloggers sent in their own top 5 lists and they were all posted on ProBlogger. I took some (read: a lot) of time looking through all the submissions and [...]



Mobile? Why not?

May 11th, 2007 | Blogging, Marketers, New Marketing, Web 2.0 | Matt | No Comments

According to the .mobi mobile emulator: “1.3 billion people will connect to the internet via mobile phones by 2008.” So why is it that most popular sites don’t have a .mobi equivalent, or at least a mobile friendly version. Andy Moore’s WordPress Mobile Plug-in is a great tool that allows your blog to automatically be [...]



Best of The Next

May 10th, 2007 | Web 2.0, Web Sites | Matt | No Comments

SEOmoz has put together an amazing little project entitled “Web 2.0 Awards”. They have gone through and picked out the very best in a wide range of Web 2.0 sites and arranged them by category. If you’re an internet buff, a marketing guru or just someone who is interested in the next big thing, do [...]



The only constant

May 9th, 2007 | Marketers, New Marketing, Web Sites | Matt | No Comments

You guessed it: change. As the old adage goes: “If you want something you’ve never had, you have to be willing to do things you’ve never done.” Nowhere is this more true than marketing. If you want a web 2.0 presence then you better create a community friendly site that promotes interaction. If you want [...]



The Top 5 Questions – to spark new marketing ideas

May 7th, 2007 | Marketers, New Marketing | Matt | 60 Comments

Marketing has changed. There are ways to connect with your audience or market like never before. If your marketing has flatlined, or you’re just looking for some inspiration, check out these questions. Put some time into each one and think about how it applies to you or your business. Who knows? It might be all [...]



What could you do with 8.4 billion dollars?

May 6th, 2007 | Advertising, Interaction Marketing, Marketers | Matt | No Comments

You could buy: -34 Boeing 747-400 Jumbo Jets -8000 Ferrari Enzos (20 times more than were even produced) -228 Islands in the Bahamas like this -More than the GDP of 64 countries according to the International Monetary Fund And that is only half of the total advertising spending in 2006 My guess is that you [...]



Don’t be a Guitar Marketing Hero

May 2nd, 2007 | Advertising, Interaction Marketing, Marketers | Matt | 2 Comments

If you haven’t played Guitar Hero 2, my suggestion is that you change that immediately. For those of you who don’t know. Guitar Hero is a video game where you emulate a rock star by pushing buttons that correspond to notes at the right times in a song. Hammering out pre-defined notes in a pre-defined [...]



No excuses

May 1st, 2007 | Blogging, Marketers, Web Sites | Matt | No Comments

There is absolutely no excuse not to have a web page. I’m not saying that everyone should go out and rent a dedicated server, hire a web development team and spend thousands of dollars developing a highly intricate site, but you at least need an online presence. This idea has been mentioned before by Ian [...]