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You guessed it: change.
As the old adage goes: “If you want something you’ve never had, you have to be willing to do things you’ve never done.”
Nowhere is this more true than marketing.
If you want a web 2.0 presence then you better create a community friendly site that promotes interaction. If you want to give your CEO a voice, then sign him up for a wordpress blog. If you want to try and capture a new audience, then you can’t be shy about doing things that they will be receptive to. The marketing world is full of new opportunity right now, and as another old saying goes: “Fortune favors the bold”
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