A New Marketing

If you type your name into Google, where do you come up?

It depends on a lot of things. You could be lucky, like my friend Andrew Barbaccia, and have an uncommon name and a solid web presence. You could be very unlucky and be named Seth Godin (unless you are the Seth Godin). Most people fall somewhere in between.

There are a lot of Matt McDonald’s in the world. That’s a tough search engine battle to fight. As it stands right now, if you type in “Matt McDonald” into Google, this blog comes out in the 66th spot. That’s the 4th result on the 7th page, which is not so great. However, If you type in “Matt J McDonald”, I come out number 2. I can deal with that. So what’s the difference?

The “J”.

I decided I wanted to fight smart, not hard, so I started using the “J” in everything I did. Now when people think of me, they can think of “Matt J McDonald”. One letter moved me up from 66th to 2nd.

Sometimes there’s no use in breaking down the door if the window is unlocked.

What’s your “J”?