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You could buy:
-34 Boeing 747-400 Jumbo Jets
-8000 Ferrari Enzos (20 times more than were even produced)
-228 Islands in the Bahamas like this
-More than the GDP of 64 countries according to the International Monetary Fund
And that is only half of the total advertising spending in 2006
My guess is that you could do a lot with 8.4 billion dollars.
You might be wasting a lot of money right now. Or at least not getting as much for it as you’d like. It has a lot to do with the Law of Diminishing Returns. At a certain point, no matter how much money gets thrown into advertising, the returns are going to start dropping off. At what point is the return on investment going to get too low for you? At what point does each dollar not make enough difference?
You’re probably already there. But it’s okay, all hope is not lost. Just make the change: stop shouting and start interacting with people. Host a picnic so your clients can meet each other and share success stories. Go out and have face-to-face meetings with your major customers to see what you could improve in your ordering process. Send everyone who orders a computer from you a holiday card. Do something special.
Sure that’ll cost some money. But a lot less than a 747.
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