A New Marketing

If a miscommunication is a wrong message, than a malcommunication is a bad message. Use these conversational tips to avoid them in the future.

– Write to be said not read - This is pretty simple. When you read something, you’re basically saying it in your head. So write things that sound good, not just look good. The best way to get better at this is to think conversation not corporate when putting something together. That doesn’t mean avoid a professional tone, just don’t write something that always sounds like a press release.

– Their voice, not yours - When people read something, they hear their own voice reading it. So no matter how eloquent you think you sound reading what you wrote, it doesn’t make a difference in the end.

– Be Spartan - People have much less time today. So why is everything still so verbose? If you can get to the point in a few sentences - do it. Fluff was okay in high school, but it’s not okay for ANY business communications. Bold and bullet points are your friends.

–Please, Readers..Be Personal - Write as if you’re really writing to somebody. If you’re writing a press release or something that doesn’t have a direct or single recipient, this is a little more difficult, but that shouldn’t stop you from injecting some of your own personality into whatever you’re working on. If you are writing to someone, then write to them! Personal communication shouldn’t sound like a scripted infomercial.