It’s all about perception at A New Marketing- Ideas on New Marketing from Social Media Consultant Matt J McDonald

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It’s all about perception

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on Jun 19, 2007

in Marketers and Web 2.0

.

What do you see here?
Vase or Faces
Is it a vase or two face?

How about here?
Old Lady or Girl
Is it a girl or an old lady?

Now try this one…
Google Logo
Is it a search engine or a powerhouse in the information business?

It doesn’t matter what you show people. What matters is what they see.

Viewing 5 Comments

Galba Bright 1 year ago 1 point
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Nice observation Matt. What we see/perceive determines how we use a tool like Google. Google has lots of facets. Keep up the good insights.

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Matt J McDonald 1 year ago 1 point
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Thanks Galba,

Sometimes all you want is for people to see you a certain way, but if you keep trying and it's not working then you should either try something radically different or learn to accept public perception.

Thanks for the support.

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Galba Bright 1 year ago 1 point
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Hello Matt:

I think, that in your new marketing paradigm there's far more scope to go with the flow of how you are perceived and adjust your offerings based upon your users' behaviour.

Your post reminders me that my aim, as an emotional labourer, is to help people to feel a certain way (as opposed to how they see me), more empowered, more hopeful, more resourceful.

Can I ask, Matt what caused you to make the connection between emotional intelligence and marketing?

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Matt J McDonald 1 year ago 1 point
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Galba,

I think that marketing (at least marketing done right) is a careful mix between art and science. One of my fundamental beliefs in marketing is that it really is about your audience, whether that's your customers, readers, co-workers or friends, and not about yourself.

Also, marketing really isn't rational. If consumers were completely rational, they would pick the cheapest option that solves their problem. Instead they buy things for much more than just their obvious and intended purpose.

So to answer your question, in my opinion, marketing done without an emotional aspect, is incomplete.

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Galba Bright 1 year ago 1 point
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Thanks for your insights Matt. Your point about your fundamental beliefs resonates with me. I suggest that, if we all made rational decisions, there wouldn't be any need for marketers.

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