I think that marketing (at least marketing done right) is a careful mix between art and science. One of my fundamental beliefs in marketing is that it really is about your audience, whether that’s your customers, readers, co-workers or friends, and not about yourself.

Also, marketing really isn’t rational. If consumers were completely rational, they would pick the cheapest option that solves their problem. Instead they buy things for much more than just their obvious and intended purpose.

So to answer your question, in my opinion, marketing done without an emotional aspect, is incomplete.

I think, that in your new marketing paradigm there’s far more scope to go with the flow of how you are perceived and adjust your offerings based upon your users’ behaviour.

Your post reminders me that my aim, as an emotional labourer, is to help people to feel a certain way (as opposed to how they see me), more empowered, more hopeful, more resourceful.

Can I ask, Matt what caused you to make the connection between emotional intelligence and marketing?

Sometimes all you want is for people to see you a certain way, but if you keep trying and it’s not working then you should either try something radically different or learn to accept public perception.

Thanks for the support.