MySpace. Twitter. Flickr. Digg. Who I am. What I’m doing. What I saw. What I Found. Self-centered sounds a little harsh, but isn’t that what it really is?
Archive for June, 2007
It’s all about perception
June 19th, 2007 | Marketers, Web 2.0 | Matt | 5 CommentsWhat do you see here? Is it a vase or two face? How about here? Is it a girl or an old lady? Now try this one… Is it a search engine or a powerhouse in the information business? It doesn’t matter what you show people. What matters is what they see.
Why didn’t I think of this?
June 18th, 2007 | Entrepreneurship, New Marketing | Matt | No CommentsSeth Godin is remarkable. Check out this post. My first reaction to great ideas like this from Godin is usually “Wow. I should start doing this right now.” But the problem is that this idea isn’t a hot tip I got from him at a dinner party or on the train or in a meeting. [...]
The “10 Year Old” Test
June 17th, 2007 | Advertising, Bad Marketing, Marketers, New Marketing | Matt | 3 CommentsMy guess is that most adults don’t get it either. Sure they might understand that the intent was to go over your head, but does that make you want to get Verizon FiOS? I don’t think so. Which brings me to my next question: Can your marketing be explained to a 10 year old? Hopefully [...]
Tools Of The Trade
June 14th, 2007 | Bad Marketing, Marketers, Web Sites | Matt | No CommentsRyan Howard doesn’t head to the plate with a whiffle ball bat. Dale Earnhardt Jr. doesn’t drive a 1989 Toyota Camry. Stephen Spielberg doesn’t make his movies with a HI-8 camcorder. So why are you still using a free domain name? If you’re serious about what you’re doing, then make sure you do it right. [...]
The 4C Cooperative – A Group Writing Project
June 13th, 2007 | New Marketing | Matt | 1 CommentDue to the positive response that I’ve received from The 4 C’s – The New Marketing Mix, I’ve decided to take it a bit further. So I ask: how do you feel about the 4 C’s? What do they mean to you? Would you interpret them differently or change them completely? How can you apply [...]
A Forgotten Art?
June 12th, 2007 | Marketers | Matt | No CommentsIf you haven’t already, check out this great post on speaking as an art from Guy Kawasaki. Sometimes talking to people, either one-to-one, or one-to-many can do things that even the best marketing efforts can’t. Make sure to do it right.
Presence (and 7 calls to action)
June 12th, 2007 | Marketers, New Marketing, Web 2.0 | Matt | 2 CommentsWell I’m back. Thanks for sticking around everyone and please excuse my last couple posts, the quality of which was due to very little time sleeping and a lot of time spent riding in a bus. Anyway…back to business marketing. Presence is a strange thing. It used to be that if you wanted presence in [...]
