MySpace. Twitter. Flickr. Digg. Who I am. What I’m doing. What I saw. What I Found. Self-centered sounds a little harsh, but isn’t that what it really is?

What do you see here? Is it a vase or two face? How about here? Is it a girl or an old lady? Now try this one… Is it a search engine or a powerhouse in the information business? It doesn’t matter what you show people. What matters is what they see.

Seth Godin is remarkable. Check out this post. My first reaction to great ideas like this from Godin is usually “Wow. I should start doing this right now.” But the problem is that this idea isn’t a hot tip I got from him at a dinner party or on the train or in a meeting. [...]

My guess is that most adults don’t get it either. Sure they might understand that the intent was to go over your head, but does that make you want to get Verizon FiOS? I don’t think so. Which brings me to my next question: Can your marketing be explained to a 10 year old? Hopefully [...]

Ryan Howard doesn’t head to the plate with a whiffle ball bat. Dale Earnhardt Jr. doesn’t drive a 1989 Toyota Camry. Stephen Spielberg doesn’t make his movies with a HI-8 camcorder. So why are you still using a free domain name? If you’re serious about what you’re doing, then make sure you do it right. [...]

Due to the positive response that I’ve received from The 4 C’s – The New Marketing Mix, I’ve decided to take it a bit further. So I ask: how do you feel about the 4 C’s? What do they mean to you? Would you interpret them differently or change them completely? How can you apply [...]

If you haven’t already, check out this great post on speaking as an art from Guy Kawasaki. Sometimes talking to people, either one-to-one, or one-to-many can do things that even the best marketing efforts can’t. Make sure to do it right.

Well I’m back. Thanks for sticking around everyone and please excuse my last couple posts, the quality of which was due to very little time sleeping and a lot of time spent riding in a bus. Anyway…back to business marketing. Presence is a strange thing. It used to be that if you wanted presence in [...]