A New Marketing

Hi everyone,

Greetings from Zell Am See at the base of the Alps in Austria. Here’s a small observation from my travels in Europe so far…

Using the Euro here, I’ve found that almost all the prices are whole numbers. It makes life a lot easier. Always having to deal with 1.99 or 34.99 is a hassle. The whole point of pricing like that is to trick consumers into thinking that the price is actually less than it really is. Maybe it’s time to stop trying to trick people and time to start making their lives easier.