Due to the positive response that I’ve received from The 4 C’s – The New Marketing Mix, I’ve decided to take it a bit further.

So I ask: how do you feel about the 4 C’s? What do they mean to you? Would you interpret them differently or change them completely? How can you apply them to what you’re doing?

I’m opening this up as a group writing project and inviting you all to join The 4C Cooperative. As I receive submissions, I’ll begin compiling an e-book that will be released.

Guidelines
You write an original article pertaining to the 4C’s in any way you seem fit. Linking back to this post isn’t a requirement (but it would be a nice gesture). Email me with the title “The 4C Cooperative” and include your name and a link to your post. As I receive articles I will post links to them in batches. After I’ve received enough I’ll start compiling the e-book.

Please feel free to be creative and spread the word to your friends. The more input we get the better the end result will be.

Look forward to hearing from you.