A New Marketing

As marketers (and we’re all marketers, some of us just get paid for it*), how do you feel about other marketing?

Sometimes I see really good marketing (anything iPod, Geico cavemen, Southwest’s ding) and get excited because I realize it’s also good from a technical standpoint.

Other times I see “good marketing” (Abercrombie stores/ads, Dove’s campaign for real beauty), realize what they’re trying to do, and feel manipulated.

Does anyone else ever feel this way? Is it because we know what’s going on? Like seeing the “making-of” before watching the movie itself?

Sometimes I wish I didn’t know there was a man behind the curtain.

*I would like to get paid for it - If you’re interested email me