Comments on: The Man Behind The Curtain http://www.mattjmcd.com/2007/06/the-man-behind-the-curtain/ Ideas and Actions from Matt J McDonald Fri, 06 Jan 2012 02:38:00 +0000 hourly 1 http://wordpress.org/?v=3.1.2 By: Matt http://www.mattjmcd.com/2007/06/the-man-behind-the-curtain/comment-page-1/#comment-124 Matt Mon, 25 Jun 2007 21:42:53 +0000 http://www.mattjmcd.com/2007/06/the-man-behind-the-curtain/#comment-124 John, Good point. The Vodaphone ad, while visually interesting, doesn't do much in terms of adding any value. They really don't pass <a href="http://www.mattjmcd.com/2007/06/the-10-year-old-test/" rel="nofollow">The 10 Year Old Test</a> John,

Good point. The Vodaphone ad, while visually interesting, doesn’t do much in terms of adding any value. They really don’t pass The 10 Year Old Test

]]> By: John Dawson http://www.mattjmcd.com/2007/06/the-man-behind-the-curtain/comment-page-1/#comment-123 John Dawson Mon, 25 Jun 2007 15:05:44 +0000 http://www.mattjmcd.com/2007/06/the-man-behind-the-curtain/#comment-123 Sometimes it bothers me too - especially when i watch the start of a great new campaign then get disappointed when i work out what it's for! See latest Vodafone campaign - beautiful idea but no idea what it really has to add to the brand: http://www.youtube.com/watch?v=CX4U1u7EZF8 Sometimes it bothers me too – especially when i watch the start of a great new campaign then get disappointed when i work out what it’s for!

See latest Vodafone campaign – beautiful idea but no idea what it really has to add to the brand: http://www.youtube.com/watch?v=CX4U1u7EZF8

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