I think it’s great when a company decides not to take itself too seriously. Enter Hyundai’s “Big Duh Sales Event“ All to often big businesses, especially car companies, can act very high and mighty. With this campaign, Hyundai explains that The Big Duh is the “biggest no-brainer you can have when purchasing a new car [...]

It’s amazing how much insight and information can be packed into one line. So I emailed the bloggers I read, and asked them to submit one line about marketing. The following are the responses I received (in the order received with mine last). I encourage you to add your own One Line Marketing Wisdom to [...]

“Don’t mess with me. Seriously.” Few people/organizations in the world broadcast their message as clearly as riot police. The two branding lessons that you can take away from them are -Be focused and -Be consistent . Without those two, it becomes impossible to distinguish yourself from the masses. Being focused is important because it defines [...]

Unless you’re in the computing or automotive industries, highlighting features is a bad way to sell your product. Features tell us what a product has, what it’s made up of, or how it’s made. The only problem is, most people don’t care about that at all. The thing people want to know is, “What can [...]

Sometimes a big factor in branding is a lack of information. By now, many people are familiar with Blue Moon Belgian White Ale. This particular beverage, which was founded in 1995, has captured the attention of many beer enthusiasts – and increasingly the general public – because of it’s unique, compelling taste, and it’s down-home, [...]

“The only rules that really matter are these: what a man CAN do and what a man CAN’T do.” This wise words from the Cap’n are equally true for marketing. You CAN create a product that people love and want to talk about. You CAN’T force people to care through excessive advertising or in-your-face PR. [...]

I must have missed the boat on MySpace. I know the network is huge, but it’s full of spam, fake friend invites, and bad ads. Plus it’s really, really ugly. If you’re an organization trying to establish a consistent brand or image, there are much better options when it comes to social networking. To illustrate [...]

If major engines like Google, Yahoo!, and MSN don’t alter their search algorithms drastically, won’t we reach a point where every website is search engine optimized? What happens then? Does an entire industry fade out or will SEO’s adapt and offer new and different services? If you work in SEO, that might be something to [...]