“The only rules that really matter are these: what a man CAN do and what a man CAN’T do.”
This wise words from the Cap’n are equally true for marketing.
You CAN create a product that people love and want to talk about. You CAN’T force people to care through excessive advertising or in-your-face PR.
-You CAN make yourself a part of the community with honesty and openness. You CAN’T try to force your way in or ignore it all together.
-You CAN study demographics, psychographics, and any other statistics you want. You CAN’T substitute them for real human insight and interaction.
You CAN come up with new, clever, and inventive ways of marketing. You CAN’T get away with simply tricking people.
You CAN choose to change, adapt, and evolve with the market. You CAN’T win if you don’t.
3 Responses and Counting...
Great little adages, Matt. Simple, but true.
Great post, Matt! Here’s another Jack Sparrow line that can apply to branding. “Stick to the code.” To me, branding is all about consistency. “The code” can be a symbol of your brand, which you should “stick to” or stay true to with consistency in communications, image, customer service, value, etc. Yes, I know I might be stretching your analogy a bit much, but I love Jack Sparrow and I had to join in the fun!
Susan Gunelius
http://www.MarketingBlurb.com
http://www.Brandcurve.com
@Adam
Thanks. Sometimes the simple stuff is the best.
@Susan
Great stuff. Consistency is key – that could be one of my motto’s. If you’re not consistent in your presentation, how can people ever be consistent in their perception of you.
Thanks for reading!