Comments on: A Marketing Lesson from Captain Jack Sparrow http://www.mattjmcd.com/2007/07/a-marketing-lesson-from-captain-jack-sparrow/ Ideas and Actions from Matt J McDonald Fri, 06 Jan 2012 02:38:00 +0000 hourly 1 http://wordpress.org/?v=3.1.2 By: Matt http://www.mattjmcd.com/2007/07/a-marketing-lesson-from-captain-jack-sparrow/comment-page-1/#comment-192 Matt Sat, 21 Jul 2007 04:47:05 +0000 http://www.mattjmcd.com/2007/07/a-marketing-lesson-from-captain-jack-sparrow/#comment-192 @Adam Thanks. Sometimes the simple stuff is the best. @Susan Great stuff. Consistency is key - that could be one of my motto’s. If you’re not consistent in your presentation, how can people ever be consistent in their perception of you. Thanks for reading! @Adam
Thanks. Sometimes the simple stuff is the best.

@Susan
Great stuff. Consistency is key – that could be one of my motto’s. If you’re not consistent in your presentation, how can people ever be consistent in their perception of you.

Thanks for reading!

]]> By: Susan Gunelius http://www.mattjmcd.com/2007/07/a-marketing-lesson-from-captain-jack-sparrow/comment-page-1/#comment-190 Susan Gunelius Sat, 21 Jul 2007 04:08:25 +0000 http://www.mattjmcd.com/2007/07/a-marketing-lesson-from-captain-jack-sparrow/#comment-190 Great post, Matt! Here's another Jack Sparrow line that can apply to branding. "Stick to the code." To me, branding is all about consistency. "The code" can be a symbol of your brand, which you should "stick to" or stay true to with consistency in communications, image, customer service, value, etc. Yes, I know I might be stretching your analogy a bit much, but I love Jack Sparrow and I had to join in the fun! Susan Gunelius www.MarketingBlurb.com www.Brandcurve.com Great post, Matt! Here’s another Jack Sparrow line that can apply to branding. “Stick to the code.” To me, branding is all about consistency. “The code” can be a symbol of your brand, which you should “stick to” or stay true to with consistency in communications, image, customer service, value, etc. Yes, I know I might be stretching your analogy a bit much, but I love Jack Sparrow and I had to join in the fun!

Susan Gunelius
http://www.MarketingBlurb.com
http://www.Brandcurve.com

]]> By: Adam Snider http://www.mattjmcd.com/2007/07/a-marketing-lesson-from-captain-jack-sparrow/comment-page-1/#comment-164 Adam Snider Wed, 11 Jul 2007 19:34:42 +0000 http://www.mattjmcd.com/2007/07/a-marketing-lesson-from-captain-jack-sparrow/#comment-164 Great little adages, Matt. Simple, but true. Great little adages, Matt. Simple, but true.

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