http://www.mattjmcd.com/2007/07/benefits-features/ Ideas and Actions from Matt J McDonald Fri, 06 Jan 2012 02:38:00 +0000 hourly 1 http://wordpress.org/?v=3.1.2 http://www.mattjmcd.com/2007/07/benefits-features/comment-page-1/#comment-697 Paul Tue, 11 Sep 2007 07:04:31 +0000 http://www.mattjmcd.com/2007/07/benefits-features/#comment-697 I've worked in the consumer technology sector in sales for a few years, and I have noticed a growing trend in firms finally realising the importance of selling/promoting based on benefits rather than features. Apple are a great example of a firm that has a grasp on benefits vs. features. Take the "Get a Mac" ads as an example. They convey that Windows users are very "stat"-minded whereas Apple users are more interested in doing stuff. I’ve worked in the consumer technology sector in sales for a few years, and I have noticed a growing trend in firms finally realising the importance of selling/promoting based on benefits rather than features. Apple are a great example of a firm that has a grasp on benefits vs. features. Take the “Get a Mac” ads as an example. They convey that Windows users are very “stat”-minded whereas Apple users are more interested in doing stuff.

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