Big Opportunity with Small Businesses

Published
by
Matt
on Jul 4, 2007
in Advertising, Bad Marketing and Marketers
.

A lot of local advertising makes me either cringe or shake my head. Their attempts at humor or gimmicks usually fall flat, and in the end, they usually do more harm than good.

With the large number of people receiving marketing or advertising degrees every year, who is there to work with the local advertisers?

Someone needs to sit down with small businesses and tell them to forget about the gimmicks and just be informative. We know you don’t have a big budget, so just focus on the message.

Working with these local businesses isn’t high powered and sexy like a Madison avenue agency, but there might be a lot more opportunity.

  • I know the lack of marketing funds can be a deterrent but if only there was a way to offer a very small amount of services i.e. clean up the copy in an ad, for a very small price. It looks like it would have to be a volume business.

    Thanks for reading
  • Ian
    Unfortunately I don't think there is. I've run an agency for 12 years. I can tell you that most small businesses have budgets well under $10,000 for an entire year of marketing and advertising, and that includes both creative costs and the actual ad fees. It's very, very difficult to do much under those circumstances.
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