It’s amazing how much insight and information can be packed into one line. So I emailed the bloggers I read, and asked them to submit one line about marketing. The following are the responses I received (in the order received with mine last). I encourage you to add your own One Line Marketing Wisdom to the post.
Seth Godin
“Tell a story, keep your promises, surprise me.”
Susan Gunelius of Brandcurve
“Your product or service is far less important than its ability to fulfill your customers’ needs.”
Travis of Young Go Getter
“Strategy without execution is a document. Execution without strategy is art.”
Muhammed Saleem of Pronet Advertising
“Use social media, don’t abuse social media.”
Andrew Barbaccia of A Young Entrepreneurs Blog
“Marketing is selling opportunities to those not informed enough to seek them on their own.”
Sean Moffitt of Buzz Canuck
“Marketing is for lovers – everybody may think they can do it well, but it’s only the passionate, edgy and open that make it worthwhile.”
Ian of Conversation Marketing
“Use the whole internet. Online marketing doesn’t stop at your web site.”
John of Marketing-Works!
“Marketing failures can be more valuable that the successes assuming you learn the lesson for next time.”
Galba Bright of Tune Up Your EQ
“A marketing vision without passion is merely a dream.”
Drew McLellan of Drew’s Marketing Minute
“Make the investment to clearly understand and articulate your brand promise (both internally and externally) and then behave from that place 100% of the time.”
Guy Kawasaki
“Never ask people to do something you wouldn’t do.”
Matt J McDonald of A New Marketing
“Forget everything else – marketing is about making a connection.”
28 Responses and Counting...
You’ve created quite a resource from a wonderfully simple idea. Thanks for the link, Matt. I’m honoured to be invited and included. Keep on keeping it simple and insightful.
Matt,
Love the simplicity, love the succinctness, love the marquee value of your respondents, love the inght – who is this Travis, Young Go Getter, love his one-liner- I’m going to connect with him now.
Cheers. Sean
This is a sweet idea. I hope that you get more lines of wisdom.
John
Editors don’t give PR because they generally care about your company but instead because you were one of the few who provided them the foundation for a larger, more interesting story.
I ain’t no marketer, but here is my contribution.
Rightly or wrongly, people like their lives to be narrated. Marketing provides that narration and puts products into people’s lives.
Thanks for including me in this Matt. You’ve got a great collection there. Congrats on getting some of the big boys on board.
Almost forgot, Sean, you’re more than welcome to get in touch with me, travis (at) younggogetter (dot) com.
Thanks for the kind words.
[...] was very happy to be contacted by Matt McDonald at A New Marketing and asked to participate in a One Line Marketing Wisdom post he was working on. Matt planned to contact many of his favorite bloggers and ask them to [...]
Thank you for including me in this post, Matt. You’ve put together a great list of marketing wisdom! I posted about it at Brandcurve today, so hopefully, more readers will stop by here to learn and add to the list.
Susan Gunelius
http://www.brandcurve.com
http://www.marketingblurb.com
Fantastic wisdom here! Thanks for introducing me to a few great bloggers I have not yet read.
Underpromise, overdeliver: buzz and sales will follow.
Love the list – here’s my contribution:
If your new product, new service, new book, new blog post, new whatever can’t make someone respond with “Holy Crap!,” then don’t expect big things out of it.
[...] by Brett on July 30th, 2007 Matt has an excellent collection going of what marketing is to top marketers in once sentence. I’ve added my own contribution. Thanks to Drew for originally pointing the [...]
If your market defined it for you, I think it would be short and simple: Move me.
I’ll go you one better – how about one WORD?
Here’s my candidate: Unique
Focus your marketing plan on wooing the customer.
My one line:
Challenge your own assumptions, tune out and put yourself in your customer’s shoes.
[...] scritto ad alcuni blogger (tra cui Godin, Kawasaki e altri) e sta raccogliendo le risposte sul suo [...]
I’d just like to take a minute to thank everyone who added their One Line Marketing Wisdom. This post turned out to be more of a success than I could have imagined, and it’s all because of all the great participation. The way things are going, I’m on my way to a follow up post where I’ll put all the ones from the comments and maybe some more if I can get them. Thanks again.
Matt
Effective marketing sets the table where the selling conversation meal is enjoyed!
Best marketing makes itself useless.
Hello Matt:
Just stopped by in passing. It’s great to see that your list has got bigger and bigger. Well done
. I tip my hat also to you because your idea inspired me to put together the Essence of EQ presentation and series.
[...] che Diego mi segnala ogni giorno, una in particolare oggi ha attirato la mia attenzione: un post di Matt J McDonald in cui si cerca di dare al marketing una definizione in una riga: la mia preferita in assoluto è [...]
I have heard it said all in the numbers, which is somewhat true. You will go through alot less numbers and more sales if you are targetting the right group. Search Engine Reviews mentor your people right and their success will be yours
[...] che Diego mi segnala ogni giorno, una in particolare oggi ha attirato la mia attenzione: un post di Matt J McDonald in cui si cerca di dare al marketing una definizione in una riga: la mia preferita in assoluto è [...]
“John of Marketing-Works!” – thats intresting
very great, thanks u
Fantastic wisdom here! Thanks for introducing me to a few great bloggers I have not yet read.