It’s amazing how much insight and information can be packed into one line. So I emailed the bloggers I read, and asked them to submit one line about marketing. The following are the responses I received (in the order received with mine last). I encourage you to add your own One Line Marketing Wisdom to the post.
Seth Godin
“Tell a story, keep your promises, surprise me.”
Susan Gunelius of Brandcurve
“Your product or service is far less important than its ability to fulfill your customers’ needs.”
Travis of Young Go Getter
“Strategy without execution is a document. Execution without strategy is art.”
Muhammed Saleem of Pronet Advertising
“Use social media, don’t abuse social media.”
Andrew Barbaccia of A Young Entrepreneurs Blog
“Marketing is selling opportunities to those not informed enough to seek them on their own.”
Sean Moffitt of Buzz Canuck
“Marketing is for lovers - everybody may think they can do it well, but it’s only the passionate, edgy and open that make it worthwhile.”
Ian of Conversation Marketing
“Use the whole internet. Online marketing doesn’t stop at your web site.”
John of Marketing-Works!
“Marketing failures can be more valuable that the successes assuming you learn the lesson for next time.”
Galba Bright of Tune Up Your EQ
“A marketing vision without passion is merely a dream.”
Drew McLellan of Drew’s Marketing Minute
“Make the investment to clearly understand and articulate your brand promise (both internally and externally) and then behave from that place 100% of the time.”
Guy Kawasaki
“Never ask people to do something you wouldn’t do.”
Matt J McDonald of A New Marketing
“Forget everything else - marketing is about making a connection.”
My name is Matt J McDonald and I'm a New Marketing Strategist based in Charleston, SC.
