Managing a viral campaign is a both an art and a science. To increase your success rate with viral marketing, make sure your campaign has all the following elements: Timing – Often the most overlooked of all viral elements. Timing can make or break a campaign. You have to make sure that your idea is [...]

At this writing, over 25,000 people subscribe to Darren Rowse at Problogger.net. According to Technorati, Seth Godin’s blog is the 12th most popular on the internet. They are web-celebrities. The rock stars of our age. Yet when you write them an email, not only do they write back, but usually within half a day. They [...]

Part of being a good New Marketer is seeing around the corner. That means getting on trends, technology, and cool new stuff early. I’ve been invited to the Pownce (a “twitter-killer” from Kevin Rose of Digg among others) and I have a handful of invitations to pass along. If you’d like an invite, email me [...]

A lot of local advertising makes me either cringe or shake my head. Their attempts at humor or gimmicks usually fall flat, and in the end, they usually do more harm than good. With the large number of people receiving marketing or advertising degrees every year, who is there to work with the local advertisers? [...]

Since this blog started (about 4 months and 38 posts ago) it’s come a long way. Hopefully you enjoy reading it as much as I enjoy writing. It’s been an interesting, and trying, journey thus far, and I’m excited to see what the future holds. That being said, I thought I’d take a minute to [...]

NBC has begun running the following commercial for it’s new show Chuck. The commercial, which intentionally appears subliminal, runs about 30 seconds. See what you can pick up. It’s a great shot at viral marketing. My guess is that they intended for people to TiVo or DVR this commercial, slow it down, and watch it [...]