I think it’s great when a company decides not to take itself too seriously. Enter Hyundai’s “Big Duh Sales Event“
All to often big businesses, especially car companies, can act very high and mighty. With this campaign, Hyundai explains that The Big Duh is the “biggest no-brainer you can have when purchasing a new car this summer”. What got me was the the surprise. Usually when an auto company runs a sale it’s called “The Semi-Annual Sales Event” or “The Model Year End Clearance”, Hyundai chose to go with “The Big Duh Sales Event” and offer “Duh Cash” back. That got my attention and got me laughing.
They’ve even made an accompanying interactive website that allows you to listen to some classical songs “Duh” remixed, and to make your own Duh Tracks. Definitely worth at least a quick look. The Hyundai Big Duh Sales Event.
With “The Big Duh”, I really like what Hyundai is going for, and hopefully it’s lighthearted approach will be well-received by their target audience. Maybe we could all learn a lesson from Hyundai and just take a step back and laugh a little bit.
2 Responses and Counting...
Hyundai has got my attention too Matt, and evidently, quite a few others too! They appear to be taking their message of style, safety and performance at a fair price to the masses. Even their ads have style. Duh!
Right on. Sometimes ditching the suit and tie approach is the right thing. As long as you’re confident in your style, and stick behind it, you’re in good shape.