Marketers have the good fortune of being in a discipline where it is completely acceptable to create new phrases or terms. Not only is it acceptable, sometimes it’s encouraged. If you want to be an expert on something, just make something up. Try doing this in most other industries. I doubt you’ll get away with [...]

In a recent post, Seth Godin talks about the importance of seams. He mentions that seams help us get a grip and that we should worry about putting them in places that are useful. I agree with this, but I think there’s more to it. I believe that seams in things, from user experiences to [...]

What would happen if your favorite brand of cola stopped advertising? Would you stop buying it? What would happen if any of your favorite brands stopped advertising all together? Would we be able to survive in this unthinkable advertising vacum? My guess – absolutely. The thing about advertising is that it’s great for building brand [...]

Does it bother anyone else when they see cops speeding, making illegal u-turns, driving over medians, etc.? I understand that in the pursuit of bad guys that they have license to suspend the rules of the road, but how about when they’re not going after criminals? The fact that they can do almost whatever they [...]

People Skills Can Affect Your Brand -Sometimes it’s how you say it, not what you say. Anatomy of A Successful Viral Video -A great look at how viral works from YGG. How to Get a Job on Craigslist -Guy Kawasaki explains his hiring process. The Marketing Spiral -L+E’s take on the traditional marketing funnel. A [...]

Welcome to the new look of ANM version 1.5 Why 1.5 and not 2.0? This update was purely cosmetic. I’m still running WordPress with a modified version of K2. The feed (which you can subscribe to here) is still through Feedburner. So nothing is different under the hood. What is new is the logo, color [...]

I use iGoogle as my homepage. I love how I can have everything I do online (email, rss, news, etc.) in one place. Recently I added a module called “Sticky Note” and it’s exactly what it sounds like. It’s a little text box that lets me put whatever I want in it, and it stays [...]

I joined Facebook in October or November of 2004 – less than a year after it’s inception – so I guess you could say that I’m “old school” when it comes to the social network du jour. I’d usually consider myself an early adopter, but being midway through my sophomore year at PSU, it was [...]