A New Marketing

Subscribe to the RSS feed?Oh heck yes. Well played sir/ma'am, well played.

What would happen if your favorite brand of cola stopped advertising? Would you stop buying it? What would happen if any of your favorite brands stopped advertising all together? Would we be able to survive in this unthinkable advertising vacum?

My guess - absolutely.

The thing about advertising is that it’s great for building brand awareness and making announcements, but once you’ve got people on board, you’re just wasting your money on them. And companies spend/waste billions a year.

The line over the past few years has seemed to be “more advertising” and the only way to compete with that, naturally, is more advertising. They’ve been figuring out ways to advertise to you in your email, in your car, on your cell phone, in video games and almost everywhere else you can think of. I think it’s time that we start thinking about “better advertising” instead. Google AdWords is a good start, but with all the creative geniuses out there, why isn’t more advertising like it?

Maybe we should work on creating a “bad advertising” vacuum. One that hopefully no one will fill.