Archive for August, 2007



Can You Digg It? 5 Questions With Muhammad Saleem

August 20th, 2007 | New Marketing, Web 2.0, Web Sites | Matt | 4 Comments

Social media is everywhere recently. It’s almost hard to call yourself respectable marketer if you don’t know the in’s and out’s. So to hone your social media skills, here’s 5 questions about Digg with social media analyst/blogger and uber-digger Muhammad Saleem. How did you get into Digg? I don’t recall exactly how but it was [...]



Lazy Sunday Linking – 8.19.07

August 19th, 2007 | Links | Matt | No Comments

Don’t Give The Same Thing To Everyone Listen to Travis – “mass” anything is wrong. 10 Rules for A Successful Internet Marketing Agency Thinking of setting up your own shop? Look here first. Every Media Mention Counts When you’re trying to get the ball rolling, you can’t afford to be picky. 7 Reasons To Stop [...]



When The Gloves Come Off – Audi Style

August 17th, 2007 | Advertising, Analysis | Matt | No Comments

You don’t often find companies taking direct shots at each other, but when they do it sure is fun! What’s your opinion of this? Do you think it’s beneficial or detrimental to marketing when companies go head to head?



MKTG Toolkit Vol. 2 – Huge Web 2.0 List

August 17th, 2007 | Toolkit, Web 2.0 | Matt | No Comments

In the second installment of the toolkit, we’ll take a tour of all that is Web 2.0 (sorry Ian). Staying ahead of the curve is tough, but with this massive list, you’ll have Web 2.0 covered. List of Web 2.0 Application Links



Dr. Allister Bixby’s Search Engine Cure-All and Hair Tonic

August 15th, 2007 | Bad Marketing, Marketers, New Marketing, Web Sites | Matt | 4 Comments

Now I’m sure this kind of thing has been said before, but I feel that there’s more to the search engine optimization (SEO) industry than meets the eye. If you’re running a website or a business today, there’s no doubt you’ve heard of SEO. The industry, which appeared to have sprung up overnight, is booming. [...]



Hairy Soap – A Look at Old Spice Body Wash

August 13th, 2007 | Advertising, Analysis, Branding, Products | Matt | 1 Comment

To continue Old Spice’s new look and re-branding, they’ve re-released their body wash with a new package and a new ad campaign. I love it. The scary music, the dramatic cuts, the slow reveal of the soap, it all builds to the “aww gross!” moment. It’s semi-shocking, but definitely gets your attention. The moral of [...]



Lazy Sunday Linking – 8.12.07

August 12th, 2007 | Links | Matt | No Comments

-Video Tutorials for DIY WordPress Bloggers -Promote Your Business with Co-Branding -Every Time You Say “Web 2.0″, A Kitten Dies -The Worst Form Of Advertising is Alive And Spreading -50 of the Worst Local TV Ads And The Weekly Seth Godin Shipping and handling



A Revolution? Be a DIY Editor-in-Chief

August 9th, 2007 | Advertising, Analysis, Blogging, Communication, New Marketing | Matt | No Comments

“Revolutionary” is a word that gets thrown around a lot, so you’ll understand my hesitation in using it. However, something is happening now that just might fundamentally change the way people get a lot of their information. Every morning, my Dad wakes up, grabs his coffee and spends about half an hour reading the newspaper [...]