In business, and life, we spend a lot of time trying to manage how others perceive us. But the problem is, if we don’t know ourselves how can we expect anyone else to know who we are? We have to find our guiding principles, our goals, our focus – commonly referred to as our core [...]

You can be just a good baker, and a good marketer and be successful. You can be just a good IT firm, and be a good marketers and be successful. But if you’re just a marketer, you have to be incredible. In most other industries, being good at what you do and being good at [...]

This is the first installment of a series of posts designed to make you a better marketer. So enjoy Vol. 1 of the MKTG Toolkit. If you have even the slightest interest in branding, watch this slide show. It’s honestly worth going through the whole thing.

I love TV on DVD. I’m not sure where it came from, or who thought of it first, but there’s no question that it’s good for viewers and networks. But there’s one huge opportunity that’s being missed. The hook. By selling a series’ first season at such high prices, they’re cutting out all the people [...]