Does it bother anyone else when they see cops speeding, making illegal u-turns, driving over medians, etc.? I understand that in the pursuit of bad guys that they have license to suspend the rules of the road, but how about when they’re not going after criminals?
The fact that they can do almost whatever they want and not have to answer to anyone about it doesn’t really inspire me to keep it under 65 and not turn on red. It’s a double standard, and the fact that they’re the ones enforcing it really makes it frustrating.
The moral of this story is - don’t act that way to your customers. Be honest and fair.
Don’t set up a rebate policy you know is incredibly difficult and then deny rebates to most of your customers.
Don’t give one quote as an estimate and then charge 25% more when you show up with the truck.
Don’t call something an “unlimited internet” plan if you fully know it’s not really unlimited.
Don’t start closing the store 15 minutes early, and then complain or give poor service to someone who comes in at 8:57.
Sometimes in marketing, the extra mile is the only one that counts.
My name is Matt J McDonald and I'm a New Marketing Strategist based in Charleston, SC.
