You can be just a good baker, and a good marketer and be successful.

You can be just a good IT firm, and be a good marketers and be successful.

But if you’re just a marketer, you have to be incredible.

In most other industries, being good at what you do and being good at marketing is enough to be successful. A fair amount of core competency combined with marketing forces goes a long way, but with marketers, marketing is what we do. You can’t get by on a little bit of core competency. You have to be incredible, remarkable, spectacular, etc.

How do you know someone is a good marketer? If you know their name. If someone is good enough to position them self above the crowd, to separate them from the roaring masses, then they might be someone worth listening to.

So how do you become that person? Be original. Be inventive. Be lucky. Be different. Be special. Be fearless. Be spontaneous. And pretty soon you’ll find that you’re incredible.