Unless you’ve been living in a cave for the last 6-9 months, you know about Halo 3. Since the announcement, the marketing machine for the uber-anticipated 3rd episode has been in full swing. Some of it has been good, some if it has been not-so-good, some has been incredibly elaborate and intense and some of [...]

In the late 17th to early 18th century, also known as The Golden Age of Piracy, it was common practice for pirates to intentionally beach their ships and flip them from side to side, repairing the hull and scraping off anything that had become attached. This process, called careening, was done so that the ship [...]

I read a lot of business books. Most are good. Some are great. Made To Stick by Chip and Dan Heath is a great one. This book is great because it applies to almost anyone. I can’t think of a person out there that wouldn’t benefit from improving the quality of their message. Chip and [...]

I was at a nice local family restaurant the other night. I’m sure you know the kind of place. Good atmosphere, pretty good food and pretty good service. As we got seated and I took a look at the menu, I was struck by a short phrase placed next to the upscale pick-two (think surf [...]

A recent post from author Tim Ferriss got me thinking about being “in the zone”. In his post, Tim says it’s important for each individual to find the time period during the day where they are the most creative and productive. Like Tim, my “zone” is in the late night/early morning, somewhere from 12-4am. At [...]

Serious decision making might be driven by logic, but real interest is driven by emotion. Marketing is inherently emotional. Let the engineers worry about logic.

It seems to me like every movie I see advertised on TV has been heralded as “The MUST SEE movie of the Summer!” or “The thriller that grabs you and won’t let go!” or something else equally fantastic. But have you ever looked closely to see where those quotes come from? I know a good [...]

Almost every blogger puts a blogroll together. The reasons range from simply highlighting other consistently great content to an attempt to get some more link love. But one thing that seems to be common about blogrolls is that they go largely unnoticed. So here’s a look at who is on my blogroll and why. I [...]