Comments on: Believe In Halo 3 Marketing http://www.mattjmcd.com/2007/09/believe-in-halo-3-marketing/ Ideas and Actions from Matt J McDonald Fri, 06 Jan 2012 02:38:00 +0000 hourly 1 http://wordpress.org/?v=3.1.2 By: Matt http://www.mattjmcd.com/2007/09/believe-in-halo-3-marketing/comment-page-1/#comment-1111 Matt Mon, 01 Oct 2007 19:41:29 +0000 http://www.mattjmcd.com/2007/09/believe-in-halo-3-marketing/#comment-1111 Great analysis there. I agree that Halo 3 made a lot of it's money early, and that it (most likely) won't have the punch of a major box office hit, but it doesn't have to. The point I was trying to make was not that Halo 3 is a completely dominating money-monster, but that, for video games, this was pretty impressive. The scope of marketing for this game was beyond anything I'd seen before and am really impressed by it's execution. No, it might not level out with movies in terms of total sales, media tie-ins, and products, but for an "emerging" media, it's a great step. Great analysis there. I agree that Halo 3 made a lot of it’s money early, and that it (most likely) won’t have the punch of a major box office hit, but it doesn’t have to. The point I was trying to make was not that Halo 3 is a completely dominating money-monster, but that, for video games, this was pretty impressive. The scope of marketing for this game was beyond anything I’d seen before and am really impressed by it’s execution. No, it might not level out with movies in terms of total sales, media tie-ins, and products, but for an “emerging” media, it’s a great step.

]]> By: scrt77 http://www.mattjmcd.com/2007/09/believe-in-halo-3-marketing/comment-page-1/#comment-1081 scrt77 Sun, 30 Sep 2007 15:14:23 +0000 http://www.mattjmcd.com/2007/09/believe-in-halo-3-marketing/#comment-1081 Oh, yeah, but Believe, Videogames are here to stay, they are HUGE Entertainment properties and the industry as a whole continues to grow. Oh, yeah, but Believe, Videogames are here to stay, they are HUGE Entertainment properties and the industry as a whole continues to grow.

]]> By: scrt77 http://www.mattjmcd.com/2007/09/believe-in-halo-3-marketing/comment-page-1/#comment-1080 scrt77 Sun, 30 Sep 2007 15:13:02 +0000 http://www.mattjmcd.com/2007/09/believe-in-halo-3-marketing/#comment-1080 The Halo 3 campaign definitely changed the way videogames are marketed, few titles can, or will, get this sort of treatment. MS did an incredible job and I wouldn't be surprised to hear if Business schools start to include the models in their classrooms. However, Halo 3 might have beaten Spiderman 3 in 24 hours, but that is subjective. It is a marathon, not a sprint. Halo 3 had something like 1.5 million pre-orders, the majority of its revenue will come from the first 2-3 weeks on the shelf. And though open weekend is critical for movies, properties such as Spiderman and HP remain at the box office for weeks and weeks and continue to fill seats. I also do not think Halo 3 will convert non 360 owners to go and buy a $400 system to play $60 game. Pretty much anyone who wanted to play Halo 3 bought a 360 already, and MS makes more money on the console than the game. Also, cost. Movies are $10-$12, Halo 3 comes in 3 various packages ranging from $60 to $140. And finally, in the end, when you figure in Worldwide box office, toys and the almighty DVD sales, Spidey and The Wizard leavee Master Chief in the dust. Sorry if this seems a little all over the place, wiping the sleep from my eyes and the coffee hasn't sunk in. The Halo 3 campaign definitely changed the way videogames are marketed, few titles can, or will, get this sort of treatment. MS did an incredible job and I wouldn’t be surprised to hear if Business schools start to include the models in their classrooms.

However, Halo 3 might have beaten Spiderman 3 in 24 hours, but that is subjective.

It is a marathon, not a sprint.

Halo 3 had something like 1.5 million pre-orders, the majority of its revenue will come from the first 2-3 weeks on the shelf. And though open weekend is critical for movies, properties such as Spiderman and HP remain at the box office for weeks and weeks and continue to fill seats.

I also do not think Halo 3 will convert non 360 owners to go and buy a $400 system to play $60 game. Pretty much anyone who wanted to play Halo 3 bought a 360 already, and MS makes more money on the console than the game.

Also, cost. Movies are $10-$12, Halo 3 comes in 3 various packages ranging from $60 to $140.

And finally, in the end, when you figure in Worldwide box office, toys and the almighty DVD sales, Spidey and The Wizard leavee Master Chief in the dust.

Sorry if this seems a little all over the place, wiping the sleep from my eyes and the coffee hasn’t sunk in.

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