In the late 17th to early 18th century, also known as The Golden Age of Piracy, it was common practice for pirates to intentionally beach their ships and flip them from side to side, repairing the hull and scraping off anything that had become attached. This process, called careening, was done so that the ship would sail fast and straight, and also so it would hold up over time.

We might not be burying treasure anymore, but we should all still be practicing the art of careening. Not with pirate ships, but with messages.

There’s a lot of noise out there (rough seas) and in order to get our message across (the Carribean, the state, the room) we have to make sure that there’s nothing diverting it or slowing it down.

So beach your message, take a look at it, and get rid of anything extra you don’t need. Trust me, it’ll sail better if you do.