It seems to me like every movie I see advertised on TV has been heralded as “The MUST SEE movie of the Summer!” or “The thriller that grabs you and won’t let go!” or something else equally fantastic. But have you ever looked closely to see where those quotes come from? I know a good review from Time or The NYT holds some weight, but honestly, I don’t know many people that care if the local paper in Glassboro, New Jersey thinks a movie is incredible.

So why is EVERY movie trailer filled with praise? Because every movie trailer is filled with praise. That’s just how it is.

It doesn’t matter if they have to grab a quote from the Centre County Times, as long as it’s bold, enthusiastic, and positive. The problem is, that I don’t even really notice/process them anymore. And I bet I’m not the only one. I wish someone would do a study.
jacknife
That way I could watch a trailer that looked like it was made by the director, not the marketing department, and I would decide for myself what THE BEST MOVIE THIS SUMMER!!!! might be.