Why doesn’t every book come with a bookmark?
I don’t know many people who read books in one sitting, and that means they’re going to need something to keep their place. It’s not expensive, it’s not difficult, and it’s almost guaranteed to get use in at least one book. Which means more visibility and recognition.
Sometimes, finding the right context for a product makes a big difference. I’m sure there are a lot of other opportunities out there like this one, it’s just a matter of finding them.
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That’s a great idea. Authors or publishers could use this to drive readers to their websites, where they could upsell the customer.
InStyle magazine does have a tear-out bookmark with each issue. It’s pretty handy.
Exactly. It works along the same principle as giving out wallet-sized calendars or magnets, but bookmarks in books are immediately useful and therefore visible.