Comments on: On Bookmarks http://www.mattjmcd.com/2007/09/on-bookmarks/ Ideas and Actions from Matt J McDonald Fri, 06 Jan 2012 02:38:00 +0000 hourly 1 http://wordpress.org/?v=3.1.2 By: Matt http://www.mattjmcd.com/2007/09/on-bookmarks/comment-page-1/#comment-720 Matt Thu, 13 Sep 2007 03:37:35 +0000 http://www.mattjmcd.com/2007/09/on-bookmarks/#comment-720 Exactly. It works along the same principle as giving out wallet-sized calendars or magnets, but bookmarks in books are immediately useful and therefore visible. Exactly. It works along the same principle as giving out wallet-sized calendars or magnets, but bookmarks in books are immediately useful and therefore visible.

]]> By: Nathania - Bold Interactive http://www.mattjmcd.com/2007/09/on-bookmarks/comment-page-1/#comment-719 Nathania - Bold Interactive Thu, 13 Sep 2007 02:44:57 +0000 http://www.mattjmcd.com/2007/09/on-bookmarks/#comment-719 That's a great idea. Authors or publishers could use this to drive readers to their websites, where they could upsell the customer. InStyle magazine does have a tear-out bookmark with each issue. It's pretty handy. That’s a great idea. Authors or publishers could use this to drive readers to their websites, where they could upsell the customer.

InStyle magazine does have a tear-out bookmark with each issue. It’s pretty handy.

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