Why not extraordinary? That’s exactly my point. Our daily routines have become the poster child for ordinary. And that’s just how most of us like it. We don’t want surprises at fast food restaurants or dry cleaners or auto mechanics or movie theaters. We want what’s reliable. What we know works. What’s ordinary. Because extraordinary [...]

Hey everyone. I just got an invite to Mash, the new social network from Yahoo! from Muhammad Saleem. Want in? Drop me an email with MASH in the subject line. You can find my email in the left sidebar or MattJMcD at gmail. Looking forward to Mashing with you guys.

In the sci-fi movie The Matrix (one of my favorites), there is a scene where a main character, Trinity, needs to quickly learn to pilot a helicopter. She relays the request to her operator, named Tank, who proceeds to “download” the necessary knowledge and expertise right into her brain. Obviously we’re not there in terms [...]

Why doesn’t every book come with a bookmark? I don’t know many people who read books in one sitting, and that means they’re going to need something to keep their place. It’s not expensive, it’s not difficult, and it’s almost guaranteed to get use in at least one book. Which means more visibility and recognition. [...]

My friend Muhammad Saleem pointed out yesterday on Pronet, that social media is the new word of mouth. You can debate this one way or the other, but the point is that social media/networks are nothing without connections. From AIM to Facebook to Last.fm to StumbleUpon to Flickr, if you don’t connect with people, you’re [...]

Market research is a joke. Not all of it, but a decent amount. I’m not condemning all market research. Of course it’s crazy to pump millions or billions into a product on a whim, but with the new product failure rate estimated from 50-75% (think New Coke), something isn’t working. And that’s not even the [...]

LinkedIn Plots The End Of Civilization -Great (and creepy/interesting) find from Ian at CM. Warning: Use These 5 Surefire Headlines At Your Own Risk -Headlines are part of everything. Check out these winners from CopyBlogger. The Bloggosphere Rings, Saturn Answers -Greg Verdino looks at how companies can be part of the conversation. 10 Questions For [...]

If you watch any TV, I’m sure you’ve seen this commercial for Dodge’s summer 2007 lineup. Rife with imagery trying to create associations and evoke feelings for the brand (hockey player collision?), the ad does a pretty good job of getting across the vibe that Dodge is going for. But the real trick is the [...]