I read a lot of business books. Most are good. Some are great. Made To Stick by Chip and Dan Heath is a great one.
This book is great because it applies to almost anyone. I can’t think of a person out there that wouldn’t benefit from improving the quality of their message. Chip and Dan do a great job of presenting and explaining their ideas in ways that are easy to understand and fun to read. Definitely worth a look.
You can also check out the Made To Stick Blog.
(note: I don’t get a commission if you buy the book from amazon through those links, I just thought it was the best place to find the book.)
One Response and Counting...
Thanks for blogging about this. I learned about this book about 6 months ago. I think it was written about as part of an Inc. Magazine article. If I remember correctly, these authors point out that even when writing to a technical audience like an IT department, you should still use creative writing – b/c many tech people think of themselves as creative.
Anyway, I still haven’t read the book, though, so this was a good reminder