Comments on: Read This Book, Fix Your Message http://www.mattjmcd.com/2007/09/read-this-book-fix-your-message/ Ideas and Actions from Matt J McDonald Fri, 06 Jan 2012 02:38:00 +0000 hourly 1 http://wordpress.org/?v=3.1.2 By: Nathania - Bold Interactive http://www.mattjmcd.com/2007/09/read-this-book-fix-your-message/comment-page-1/#comment-991 Nathania - Bold Interactive Tue, 25 Sep 2007 23:58:36 +0000 http://www.mattjmcd.com/2007/09/read-this-book-fix-your-message/#comment-991 Thanks for blogging about this. I learned about this book about 6 months ago. I think it was written about as part of an Inc. Magazine article. If I remember correctly, these authors point out that even when writing to a technical audience like an IT department, you should still use creative writing - b/c many tech people think of themselves as creative. Anyway, I still haven't read the book, though, so this was a good reminder :) Thanks for blogging about this. I learned about this book about 6 months ago. I think it was written about as part of an Inc. Magazine article. If I remember correctly, these authors point out that even when writing to a technical audience like an IT department, you should still use creative writing – b/c many tech people think of themselves as creative.

Anyway, I still haven’t read the book, though, so this was a good reminder :)

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