Are you having a Ninja Parade? Sometimes we’re so focused on what we want to believe, that we don’t see/understand things as they really are. Keeping clear goals and objectives that don’t contradict each other is crucial. So the next time you go to optimize your plan, make sure you get the real story. Skip [...]
Archive for October, 2007
Why Metrics Are Irrelevant
October 29th, 2007 | New Marketing, Viral Marketing, Web 2.0 | Matt | 4 Comments…in social/emerging media, that is. I’ve been doing a lot of reading on the need/quest for discovering a new way to measure social media and interaction and have come to one conclusion: No one has come to any conclusions. No one is sure what to measure, or how to measure it. But they seem determined [...]
Stuck On Repeat
October 26th, 2007 | Blogging, Communication | Matt | No CommentsDoes anyone else feel like the same things are said over and over again in the blogosphere? I understand that a key part of blogging is self-expression and that everyone is entitled to their opinion and view on a topic, but sometimes it just feels like the same old, same old. I think if you [...]
Ask The Readers
October 23rd, 2007 | ANM | Matt | 1 CommentSo here were are, almost in the middle of another week. Things have been a little slow here at ANM due to the fact that 110% of my available brain power has been directed towards learning the ropes at work. So I ask you this, loyal friends and readers: What would you like to read/talk [...]
Some Change for Levi’s
October 17th, 2007 | Advertising, Analysis | Matt | 4 CommentsHere’s a new ad called “change” for Levi’s 501 Jeans. Give it a look. Now what were your initial thoughts? Shock at the exploding apartment? Puzzlement as to the deeper meaning? The first things I thought where: Who still uses phone booths? I can’t think of the last time I saw someone in one. Being [...]
Signs of Life
October 17th, 2007 | ANM | Matt | 1 CommentHey everyone. I’m still here. I got a job doing Client Service at a great internet marketing firm, so things have been a little hectic. I’m mid-week now so things are starting to calm down a little bit, so look for something later on this evening. If you’re looking for some quality stuff though, check [...]
Think Next and Act Now
October 8th, 2007 | Communication, New Marketing | Matt | No CommentsHold on there, I’m not suggesting that you ignore the old lesson of “think before you act”. It’s just that Greg Verdino’s post got me thinking about strategy and tactics. Now let me explain. Many of you who read this blog, are also bloggers yourselves. You have Facebook profiles. You Digg, Twitter, Stumble, and Tag. [...]
Too Much of a “Good” Thing
October 3rd, 2007 | Advertising, Marketers | Matt | 2 CommentsJaffe might have written the most important post you will read this year. It might not seem like it at first glance, but really think about the implications of those statistics. From his post: – 84% agree (strongly/somewhat), “Too many things are over-hyped now.” – 72% agree, “I get tired of people trying to grab [...]
