Jaffe might have written the most important post you will read this year. It might not seem like it at first glance, but really think about the implications of those statistics.
From his post:
- 84% agree (strongly/somewhat), “Too many things are over-hyped now.”
- 72% agree, “I get tired of people trying to grab my attention and sell me stuff.”
- 47% regard “Advertising as background noise.”
This stuff is incredible. The biggest line for me is the one in the middle. Looking at that statement, if you had 10 people in a room, 7 of them are tired of being advertised “at”. For an industry that spends billions of dollars, that’s an extremely low satisfaction rate. I feel like everyone on Madison Ave. should get a memo with the statistics and “Stop being obnoxious and trying to force things on people. It’s really not working, and here’s the proof.” written on it.
As a small aside, there’s a beetle that’s been flying around the second story window in my living room for a week now. He keeps banging against the glass trying to get out (I can’t open the widow or I’d help) every single day. And you can’t fault him for it, because he’s a bug. But aren’t the big ad companies doing just the same thing? Why do they think that if a little bit doesn’t work, then a lot will?
My name is Matt J McDonald and I'm a New Marketing Strategist based in Charleston, SC.
