Subscribe to the RSS feed?Oh heck yes. Well played sir/ma'am, well played.
Welcome to the last post in the 5 Day Kickstart Series. If you’ve missed any of the previous entries, but sure to check them out to get that new marketing motor running.
Here’s a good Friday question: Why are you still doing things the way you are?
Most of us fall into the trap of “thats just how it’s done” and never think about why it’s done that way. Are the reasons even relevant anymore? Is there a better way thats not happening because people are too entrenched? I’m far from the first to say this, but shake things up a little bit. Unless you’re far and away dominating your category (iPod = mp3 player), then you can’t afford to just ride the status quo.
Best case scenario you succeed and do something great. Worst case scenario you fail and learn something from it. Progress either way.
This is the fourth post in the 5 Day Kickstart series. It’s been a little over a week so hopefully you’re relaxed and recharged. Lets do some new marketing!”
Today’s task: Start a conversation with your market.
It’s really not as hard as it seems, I promise. Find a way to reach out to your customers. Make a phone call, start a blog, visit a message board, or write a letter. There are a ton of options here. If you’re still stuck, there have been a lot of good books written on the topic.
Once you’ve begun to communicate with people, you’ll be amazed at how much of a better grasp you have on their likes, dislikes, wants, and needs.
3 days strong into the kickstart. Use these short posts to get you going in a new marketing direction.
Thought: Every marketing team should have one member that’s part of their target market.
This may seem like common sense, but you’d be surprised. If you’re selling to techies or internet junkies, then at least one person on your team should be one. Same thing goes with mothers, doctors, big & tall men, ballet dancers, punk rockers, etc. No one knows your target better than someone in it.
They don’t make war movies without military consultants. So why don’t you have a hockey player on your team as a consultant (at the very least) if you’re selling ice skates?
To be continued Thursday November 29th
This is the second post in the kickstart series. Each post is intended to get you thinking about new marketing opportunities.
What marketing or advertising vehicles/venues are out there that you haven’t explored?
Print, TV, movies, digital media, mobile, video games, outdoor, promo items. There’s a long list of ways to get your message out, but most people pick one or two that they’re comfortable with and run with it. Go outside your comfort zone a little today and find out about something new. Who knows, it might be the next big thing.
Welcome to the first in a series of posts for this week designed to help get you started with new marketing ideas. Each short post should act like a springboard to get you going, so get after it and enjoy!
Monday’s Kickstart
If you could only say one thing to your market, what would it be?
Think about that one for a minute. We spend so much time crafting messages to this segment or that segment, to one group or another. But what if you could only say one thing? What would that message be? What’s so important to you/your organization that you’d make it your sole statement? And why?
Ready. Go.
Now here’s some new marketing for you.
Facebook recently announced it’s new advertising model, one that lets you “connect” directly with brands. To paraphrase the process: You can now become a “fan” of a brand (or music group, restaurant, web site, etc.) via your profile. Facebook then lets your friends know, along with a socially targeted ad. For example, If I liked Mahalo (and I do), I could become a “fan” on Facebook, and if you were my friend, you’d hear about it along with a sponsored link to check out Mahalo.
Get it? Doesn’t sound too hard, but there’s a catch.
You have to be cool.
For this ad model to work, you have to be a cool brand, or be a brand with reaallllly loyal fans. Nike probably won’t have a problem, neither will Polo, Starbucks, or Mercedes-Benz. But what about Kraft Macaroni and Cheese? Or Advil, K-Mart, Sure Deodorant, and Bic Pens? Are there enough people on Facebook that are fans of these brands? And if so, will they be proud enough to advertise it?
What do you think? Will this whole thing sink or will there be enough cool brands and people wanting to show off allegiances?
Hey everyone, and welcome to the 100th post at A New Marketing.
First off, I’d just like to thank all of you for reading ANM and taking the time to respond (or think about responding) to my ideas. There have been weak posts, and great posts, and even a comment from Seth Godin, but it’s all been fun.
This blog started off as just a sounding board for marketing ideas that popped up into my head, but throughout the last 100 posts it’s become more than that. I’ve made some friends, shared some ideas, and learned a ton of new stuff. And there’s no way in the world I’d stop now.
I get some decent traffic and there’s about 100 subscribers now, which is great. 1 new subscriber per post? I think I can handle that. But why stop there? Tell all your friends about ANM. Here’s the link just copy and paste! www.mattjmcd.com
And to entertain everyone, here’s a list of my favorite posts in the last hundo:
-One Line Marketing Wisdom
-What They Don’t Know, Won’t Brand You
-Why Metrics Are Irrelevant
-Hitting Your Stride
-The Most Expensive Excuse In Business
-T.I.M.E - 4 Things Every Viral Campaign Needs
-Wow! 50% Off This Post!
-The Power of J
-The 4 C’s - The New Marketing Mix
Thanks again.
And by you, I mean your website of course.
Much like my home town of Philadelphia (according to Travel and Leisure Magazine), the web is an ugly place.
Don’t believe me? Spend about 15 minutes going through StumbleUpon and you’ll run in to bad design that ranges from mildly unattractive to downright offensive.
It just bothers me when it’s so easy to have a good looking, clean website, and there’s so many out there that look like they’re stuck in 1993 (re-sizable frames?!?). Do us all a favor and clean up your act. Help make the internet a better looking place.
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