Comments on: Facebook’s New Ad Model? You Have To Be Cool http://www.mattjmcd.com/2007/11/facebooks-new-ad-model-you-have-to-be-cool/ Ideas and Actions from Matt J McDonald Fri, 06 Jan 2012 02:38:00 +0000 hourly 1 http://wordpress.org/?v=3.1.2 By: Sonia Singh http://www.mattjmcd.com/2007/11/facebooks-new-ad-model-you-have-to-be-cool/comment-page-1/#comment-7463 Sonia Singh Tue, 27 Nov 2007 18:53:18 +0000 http://www.mattjmcd.com/2007/11/facebooks-new-ad-model-you-have-to-be-cool/#comment-7463 Little bit late, but this is interesting. It would definitely work for the "cool" brands, but what about on the flip side? Facebook already alerts users when their friends leave groups and removes other add-ons; will it likewise announce when a user is no longer a fan of a brand or product? It seems like this could accelerate the product life cycle, particularly in the later stages, and be very dangerous for the brands in question. Little bit late, but this is interesting. It would definitely work for the “cool” brands, but what about on the flip side? Facebook already alerts users when their friends leave groups and removes other add-ons; will it likewise announce when a user is no longer a fan of a brand or product? It seems like this could accelerate the product life cycle, particularly in the later stages, and be very dangerous for the brands in question.

]]> By: Adam Snider http://www.mattjmcd.com/2007/11/facebooks-new-ad-model-you-have-to-be-cool/comment-page-1/#comment-4339 Adam Snider Fri, 16 Nov 2007 19:21:12 +0000 http://www.mattjmcd.com/2007/11/facebooks-new-ad-model-you-have-to-be-cool/#comment-4339 I agree with you, Matt. Only "cool" brands are likely to succeed in this model. Although, never underestimate what people are willing to admit to being a fan of. Kraft Dinner (aka Mac & Cheese) is a pretty huge thing here in Canada (no, I don't know why). People love it. When a small town near where I live decided that they were going to help out our troops in Afghanistan by sending them a "taste of home," they chose to send KD. As many boxes as they possibly could. The soldiers, of course, loved it. I agree with you, Matt. Only “cool” brands are likely to succeed in this model. Although, never underestimate what people are willing to admit to being a fan of.

Kraft Dinner (aka Mac & Cheese) is a pretty huge thing here in Canada (no, I don’t know why). People love it. When a small town near where I live decided that they were going to help out our troops in Afghanistan by sending them a “taste of home,” they chose to send KD. As many boxes as they possibly could.

The soldiers, of course, loved it.

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