A New Marketing

3 days strong into the kickstart. Use these short posts to get you going in a new marketing direction.

Thought: Every marketing team should have one member that’s part of their target market.

This may seem like common sense, but you’d be surprised. If you’re selling to techies or internet junkies, then at least one person on your team should be one. Same thing goes with mothers, doctors, big & tall men, ballet dancers, punk rockers, etc. No one knows your target better than someone in it.

They don’t make war movies without military consultants. So why don’t you have a hockey player on your team as a consultant (at the very least) if you’re selling ice skates?

To be continued Thursday November 29th