The new buzz marketing campaign for The Dark Knight is either ridiculous, awesome, or ridiculously awesome. As intense/elaborate as the plan gets, it’s still contingent on one key thing: People’s willingness to tell other people. In case you didn’t read the article above, here’s the scoop: An online game was released and the winners were [...]

If you haven’t heard of Chaos Theory or The Butterfly Effect, (in ultra-simplified terms) they go something like this: Chaos Theory basically describes a system that is highly sensitive to it’s initial conditions. A system in which the outcome looks like it’s random, even though the systems’ dynamics are already fully determined. The Butterfly Effect, [...]