How’s that for a headline? Pretty bold, I know, but hear me out. We all talk a lot about new marketing (see blog title), conversations, engaging customers, interaction, building relationships, etc., but is that what people really want? I don’t think so. At least not all the time. For one thing, consider Dunbar’s Number, which [...]

“I’m gonna play my way and get my dollars up” – Willie Beaman (Jamie Foxx) in Any Given Sunday. Just as Jamie Foxx was trying to get his dollars up, so must we get our skills up. Theres always an opportunity to be better at what you do, and these posts will make you a [...]

SaladWorks does not put a fork in the to-go bag. Roll? Check. Napkin? Check. Full brochure on catering services? (unfortunately) Check. Fork? No chance. You can call me old fashioned, but I’m not going to be the first in line to get my next event catered if they can’t even give me a fork with [...]

Back in May when I wrote my first post on the 4 C’s of New Marketing, I honestly didn’t know how many other versions of the “4 C’s” there already were. My 4 C’s are Create – Make something remarkable. Connect – Connect with your customers and your customers with each other. Change – Always [...]

My Motorola Q cell phone has more computing horsepower than my first PC. That might seem a little wacky until you realize that there are full-featured computers out there that are smaller than my first cell phone. Mobile devices are getting more powerful and including a larger feature set. Computers are getting smaller and more [...]

…may be sooner than you think. Gasp! (cue dramatic music) Then what does that mean for this blog, this book, and this company? Not much really, just that they have to grow and evolve (easier for the blog and company, tough for the book). The thing with New Marketing is that it only remains New [...]

Let me start off by saying that I love Monster.com. It’s a great tool, and it helped me land the job I have right now. But their new slogan could have used a little more thought. “Your calling is calling.” It just seems a little awkward to me, memorable but awkward. Slogans are a powerful [...]

Hello again. In case you’ve forgotten about me, my name is Matt J McDonald and I’m a new marketer. After taking most of December off, ANM will be back in full swing for the new year. In the spirit of New Year’s resolutions, lists, and hangovers, I’ve put together a short list of 22 surefire [...]