Hello again. In case you’ve forgotten about me, my name is Matt J McDonald and I’m a new marketer. After taking most of December off, ANM will be back in full swing for the new year. In the spirit of New Year’s resolutions, lists, and hangovers, I’ve put together a short list of 22 surefire predictions. Take a look, tell me what you think, and then marvel as they come true throughout the year.
There will be 437 supposed “digg killers”.
A great new site will come around that people will flock too…
And then people will ruin it.
You will have near-constant access to your information.
Someone will realize that marketing is really just about making connections with people.
No one will agree on how to measure social media.
At least one retailer will get social media right.
A theme of the year will be “mashups”
Apple will fail miserably at something. But look good doing it.
At some point, someone (my guess is Google) will figure out how to integrate everything we do (facebook, twitter, digg, blogging, IM) into one platform.
Just like with spies, information will become a currency.
Google will deal with some serious backlash.
A mindset of the year will be “ME + you”.
User experience specialists will be the most sought after professionals in marketing.
Interactive agencies will take the lead on overall brand strategy.
Someone will skip “web 3.0″ and try to define “web 4.0″.
There will be an emergent technology that begins to change everything.
“Going back to basics” will be the best marketing strategy of the year.
Marketers will continue to think they’re the coolest people out there. (But aren’t we?)
At least one big company will do a great job with new marketing.
At least one big company will do a terrible job with new marketing.
There will be one (but probably many more) big marketing fad that, in the end, is mostly useless.
My name is Matt J McDonald and I'm a New Marketing Strategist based in Charleston, SC.
