A New Marketing

…may be sooner than you think.

Gasp! (cue dramatic music)

Then what does that mean for this blog, this book, and this company?

Not much really, just that they have to grow and evolve (easier for the blog and company, tough for the book). The thing with New Marketing is that it only remains New Marketing while it’s, well, new.

Newspaper ads were once New Marketing. Same with billboards, TV commercials, and product placement.

There will aways be marketing, that’s a given. But it’s the “new” part that makes it all so much fun. “New” means we’re still figuring it out, writing the rules as we go along. “New” means that the doors are wide open for experts, pundits, rock stars, visionaries, and moguls.

In 5 years, a blog about photography or graphic design will essentially be about the same thing. Maybe the details have changed a little, but nothing radical. In 5 years, New Marketing will be fundamentally different than it is today.

And isn’t that the best part?

Thoughts?