Which 4 C’s?

Published
by
Matt
on Jan 18, 2008
in Marketers and New Marketing
.

Back in May when I wrote my first post on the 4 C’s of New Marketing, I honestly didn’t know how many other versions of the “4 C’s” there already were.

My 4 C’s are

Create - Make something remarkable.
Connect - Connect with your customers and your customers with each other.
Change - Always try and make it better.
Cancel - If it’s not working, cut it.

But there’s a couple different other lists that include:

Customer wants, Cost to satisfy, Convenience to buy, Communication
Customer value, Change, Convenience, Communication
Customer, Cost, Competition, Communication

And Even Armano’s 4 C’s of blogging
Community, Content, Consistency, Clarity

So the question is, which ones make sense?

  • At some point we had an alphabet going with the 4(insert letter) of blogging. I had the 4A's :D

    Testing and analyzing is key -- it cannot be subjective (read from the inside) it needs to be outside in feedback loops. The hardest thing to do is learning how to quit -- yet if you look at it, all successful people (and product lines, etc.) are so *because* choices where made through quitting (one of the base messages of The Dip by Seth Godin).
  • It's hard to say which version of the 4 Cs is "best," but I'm pleased that all of them include "Customers" and "Communications." To me, those are the two most important things (and, I think your list includes them, too, even if you didn't name them directly).
  • Hey Gang,

    Thanks for the input. I know that marketers have a tendency to "package" things to make them easier to remember, sell, etc. And I don't think there's anything wrong with that, but it is good to see that we're starting to focus on the right things (at least in these lists).
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