Comments on: Which 4 C’s? http://www.mattjmcd.com/2008/01/which-4-cs/ Ideas and Actions from Matt J McDonald Fri, 06 Jan 2012 02:38:00 +0000 hourly 1 http://wordpress.org/?v=3.1.2 By: Matt http://www.mattjmcd.com/2008/01/which-4-cs/comment-page-1/#comment-19627 Matt Sun, 20 Jan 2008 17:16:11 +0000 http://www.mattjmcd.com/2008/01/which-4-cs/#comment-19627 Hey Gang, Thanks for the input. I know that marketers have a tendency to "package" things to make them easier to remember, sell, etc. And I don't think there's anything wrong with that, but it is good to see that we're starting to focus on the right things (at least in these lists). Hey Gang,

Thanks for the input. I know that marketers have a tendency to “package” things to make them easier to remember, sell, etc. And I don’t think there’s anything wrong with that, but it is good to see that we’re starting to focus on the right things (at least in these lists).

]]> By: Adam Snider http://www.mattjmcd.com/2008/01/which-4-cs/comment-page-1/#comment-19287 Adam Snider Fri, 18 Jan 2008 19:44:11 +0000 http://www.mattjmcd.com/2008/01/which-4-cs/#comment-19287 It's hard to say which version of the 4 Cs is "best," but I'm pleased that all of them include "Customers" and "Communications." To me, those are the two most important things (and, I think your list includes them, too, even if you didn't name them directly). It’s hard to say which version of the 4 Cs is “best,” but I’m pleased that all of them include “Customers” and “Communications.” To me, those are the two most important things (and, I think your list includes them, too, even if you didn’t name them directly).

]]> By: Valeria Maltoni http://www.mattjmcd.com/2008/01/which-4-cs/comment-page-1/#comment-19250 Valeria Maltoni Fri, 18 Jan 2008 17:32:29 +0000 http://www.mattjmcd.com/2008/01/which-4-cs/#comment-19250 At some point we had an alphabet going with the 4(insert letter) of blogging. I had the 4A's :D Testing and analyzing is key -- it cannot be subjective (read from the inside) it needs to be outside in feedback loops. The hardest thing to do is learning how to quit -- yet if you look at it, all successful people (and product lines, etc.) are so *because* choices where made through quitting (one of the base messages of The Dip by Seth Godin). At some point we had an alphabet going with the 4(insert letter) of blogging. I had the 4A’s :D

Testing and analyzing is key — it cannot be subjective (read from the inside) it needs to be outside in feedback loops. The hardest thing to do is learning how to quit — yet if you look at it, all successful people (and product lines, etc.) are so *because* choices where made through quitting (one of the base messages of The Dip by Seth Godin).

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